This retail store was designed for a local South African brand called,

PALM THE BRAND. It is an online store that caters for young women and adults, and primarily sells swimwear and summer apparel. The inspiration for the design of the store was mainly driven by the way the brand is presented on social media platforms such as instagram and facebook

 

The store features natural wooden flooring and palm trees wall prints to  give it that “beachy” feeling.  The ceiling, features a curve like structures to represent “waves”, this structure is also the primary light source for the store as it is self illuminating. Being that the brand is more sophisticated and not kitschy, the choice of materials and features within the store adopt a modern contemporary design style .

.